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Contact RMD Group
To see what RMD Group can do for your marketing campaign, please contact us at:
Ms. Laura Gonzalez
Chief Operating Officer
Tel. (562) 866-9288, ext. 41
Fax. (562) 866-4497
RMD Group
17156 Woodruff Avenue
Bellflower, CA 90706 USA
Tel. (562) 866-9288
Fax. (562) 866-4497
Xbox 360 Tour Experiential Case Study
Xbox 360 Tour Information
In 2005, Xbox 360 sponsored Green Day’s American Idiot Tour across the United States and Canada visiting over 24 markets in a 60 day period.
RMD Group was selected to be Microsoft’s experiential partner and activate the Xbox 360 campaign which included interactive displays, Xbox 360 VIP Room, and branding through out venues.
A key feature of the interactive display was the "photo-op", a data capture component with an added viral value by allowing consumers to not only visit a site to download photos but also forward and share with friends and family.
