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Ms. Laura Gonzalez
Chief Operating Officer
Tel. (562) 866-9288, ext. 41
Fax. (562) 866-4497
RMD Group
17156 Woodruff Avenue
Bellflower, CA 90706 USA
Tel. (562) 866-9288
Fax. (562) 866-4497
Salesforce.com Grassroots Case Study
The Challenge
Develop a buzz worthy guerilla marketing campaign that would help inform Open World conference attendees of the exciting opportunity to win 3 Mini Coopers while increasing traffic to the Salesforce booth.
The Idea
To wrap six 2009 Mini Coopers in Salesforce messaging that directed conference attendees to the Salesforce booth and generated excitement.
Execution
Six Mini Coopers wrapped with the company’s cloud logos and bearing the "best of both worlds" messaging were driven within a three mile radius of the conference site. Consumers could access their videos online and share or post directly to social networking sites.
The Results
Salesforce booth traffic increased by 23%. Several photos and video of Mini Cooper sightings were posted on social networking sites and blogs.
