Case Study Links

OC Auto Show

An interactive experience was created for Ford Motor Company to help supplement their existing Orange County Auto Show booth. The display consisted of a unique setup of four vehicles within a multimedia setting, including a Ford Focus positiond on an interactive turntable as part of the promotional experience.

The West Coast Customs brand epitomizes the street edge, passion and craftsmanship of car customization, therefore we felt they were the perfect and ideal partner for this initiative. We integrated West Coast Customs into our footprint by having them provide live demonstrations of vehicle customization and conduct meet and greet opportunities for fans.

Conclusions

The campaign generated over 1,952 leads in a 4 day period.