Case Study Links

Ford Focus Reveal

Create a buzz for the all new 2008 Ford Focus among the Hispanic consumer through the element of surprise and entertainment.

Researched and negotiated locations in cities with in key Latino Markets that had a high Hispanic percentage.

Event Details

Execution consisted of a 3 day unveiling with the support of local TV and Radio. Each day generated traffic and intensified curiosity.

The experiential marketing effort was executed simultaneously in 4 markets including:

• Los Angeles, California
• San Diego, California
• Miami, Florida
• Houston, Texas