At the 2016 Essence Festival, RMD Group worked with Ford to create one of the most buzzed about and successful displays of the entire event. Advertising Age recently declared that “Ford pulled off what was likely the festival’s most engaging brand experience.”

For this year’s Essence Festival, RMD’s design and fabrication teams worked together with activation agency UWG to create an environment that would merge Ford’s lifestyle aesthetic with the innovations seen in its new fleet of Ford vehicles. From the big concepts to the small details, every inch of the 90 x 100 foot display was designed with interactivity and innovation in mind, all building upon the “Ford Fam” campaign. It was this campaign that led us to giving the entire display a family reunion-theme, complete with turf, a basketball court, jump-roping, custom branded t-shirt printing,  a demo of the 2017 Ford GT and a chance to win a 2017 Ford Fusion. The winner of the Fusion was announced Sunday night at the New Orleans Superdome during the festival’s Mainstage Moments.

Attendees got behind-the-wheel experience as part of the our Ride and Drive program, were awarded premiums and printed photos from a branded selfie cart and had the opportunity to enjoy live programming at the display’s main stage.

We couldn’t be happier with the results and the branded experiences we were able to create at Essence Festival. A big thank you goes to our partners at Ford and UWG for working tirelessly with us to bring this vision to life.