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To see what RMD Group can do for your marketing campaign, please contact us at:
Ms. Laura Gonzalez
Chief Operating Officer
Tel. (562) 866-9288, ext. 41
Fax. (562) 866-4497
RMD Group
17156 Woodruff Avenue
Bellflower, CA 90706 USA
Tel. (562) 866-9288
Fax. (562) 866-4497
ESPN Dream Jobs Case Study
The Challenge
To leverage Ford’s sponsorship of ESPN’s Dream Job experience at each ESPN campaign by creating a fun and memorable Dream Job Audition event in six National Markets.
The Idea
RMD Group developed an interactive video booth in which consumers could practice their reporting skills before entering the actual audition.
Execution
The video green screen placed our reporters in a newsroom and allowed them to choose from various highlights they can provide commentary on. Consumers could access their videos online and share or post directly to social networking sites.
The Results
Over 1,400 videos generated. Videos were viewed over 7,500 times on-site and posted to social networks such as Facebook, You Tube and My Space over 2,800 times.
