Case Study Links

Callaway Golf

A mobile marketing campaign that stretched across the East coast focused on launching the Callaway HX Hot Ball. Callaway tour consisted of sweepstakes "Drive the hottest ball, win the hottest car" and interactive displays allowing the consumers to experience the full force of the HX hot ball.

Marketing Statistics

• Tour Visited 34 Retail Stores
• 11 Tournaments
• Fully-Wrapped 34 Ft. Trailer
• Displays (Setup / Tear-down)
• Professional Well-organized Crew
• 2% Increase in Overall Sales
• 28% Increase in Traffic to the Callaway Website

Conclusions

The campaign generated over 875,000 leads in a 90 day period.