About Us
Ralph Holguin
CEO
- Q: If you could have one super power, what would it be?
- A: To fly
- Q: What is your favorite part of your job?
- A: Creating
- Q: What are the top 3 most played artists on your iPod?
- A: Trance, Jay Z and House
- Q: What is your favorite place in the world?
- A: I don't know yet still have more to see...TBD
- Q: What is the one TV show you are embarrassed to love?
- A: Gossip girl
- Q: On a rare day off, what do you do?
- A: Golf
- Q: Why do you love experiential?
- A: The human interaction
Lupe Escobar
Account Manager
- Q: If you could have one super power, what would it be?
- A: Invisibility. It's like being a fly on the wall.
- Q: What is your favorite part of your job?
- A: The opportunity to see how consumers in different markets respond to a campaign. Makes for great people watching.
- Q: What are the top 3 most played artists on your iPod?
- A: Air, Manu Chao, Muse.
- Q: What is your favorite place in the world?
- A: The main cathedral in Ghent – Sitting inside on a rainy day while the monks practice their Gregorian chants is a truly calming experience.
- Q: What is the one TV show you are embarrassed to love?
- A: Antiques Roadshow – Restrained body language speaks volumes on behalf of the common person.
- Q: On a rare day off, what do you do?
- A: Meet up with friends for a glass of wine, peruse the hidden architectural delights of downtown LA, or find a coffeehouse to settle in with pen & paper.
- Q: Why do you love experiential?
- A: Why do you love experiential? It’s about the reaction. What gets people to wonder, question, and ask some more.
Eddie Lopez
VP of Operations
- Q: If you could have one super power, what would it be?
- A: Have the ability to heal the sick.
- Q: What is your favorite part of your job?
- A: Building amazing displays.
- Q: What are the top 3 most played artists on your iPod?
- A: Weezer, Mana and a Classic rock mix.
- Q: What is your favorite place in the world?
- A: Cancun, MX
- Q: What is the one TV show you are embarrassed to love?
- A: Desperate Housewives
- Q: On a rare day off, what do you do?
- A: Sleep in.
- Q: Why do you love experiential?
- A: I love being outdoors and that I get to create a great experience between the brand and consumer.
Leslie Castellanos
Account Supervisor
- Q: If you could have one super power, what would it be?
- A: I would want the power to read minds and stop time at my convenience.
- Q: What is your favorite part of your job?
- A: Seeing all my hard work pay off when a program is successful.
- Q: What are the top 3 most played artists on your iPod?
- A: The Smiths, Deadmau5 and Jerry Rivera
- Q: What is your favorite place in the world?
- A: This is a tough one, but I would have to say that my favorite place is my home.
- Q: What is the one TV show you are embarrassed to love?
- A: I have two, The A-List of New York and Millionaire Matchmaker...I know
- Q: On a rare day off, what do you do?
- A: Go on a hike and catch up with friends.
- Q: Why do you love experiential?
- A: I love the opportunity to really think outside the box and to be part of a team who develop some amazing concepts, which allow people to experience any product on a one on one bases. It's different and unordinary, to be a part of that is an added bonus to me.
Laura Gonzalez
COO
- Q: If you could have one super power, what would it be?
- A: Animal Mimicry (ability to take on the abilities of certain animals).
- Q: What is your favorite part of your job?
- A: The need to keep up with the latest trends and changes in the world of media.
- Q: What are the top 3 most played artists on your iPod?
- A: Modest Mouse, Neil Diamond, Jay Z
- Q: What is the one TV show you are embarrassed to love?
- A: All of the housewife series.
- Q: On a rare day off, what do you do?
- A: Go fishing.
- Q: Why do you love experiential?
- A: Because we provide consumers the opportunity to experience a product for themselves and we get to witness their reactions.
Michelle O'Grady
Account Executive
- Q: If you could have one super power, what would it be?
- A: Teleportation
- Q: What is your favorite part of your job?
- A: It's never the same day! It constantly changes and there are so many ways to be creative.
- Q: What are the top 3 most played artists on your iPod?
- A: Frank Sinatra, Interpol, & Whitest Boy Alive
- Q: What is the one TV show you are embarrassed to love?
- A: Degrassi – don't judge me.
- Q: On a rare day off, what do you do?
- A: Sleep, shop, & enjoy everything LA has to offer!
- Q: Why do you love experiential?
- A: It's marketing in real time – you don't have to wait for a reaction, you see your effort and accomplishments first-hand – it's super rewarding!